Taco Bell

Taco Bell is a fast-food restaurant chain which is a division of Yum! Brands, Inc., previously part of PepsiCo. more...

Taco Bell serves items based on Mexican cuisine, as adapted to the needs of the fast-food industry and to the tastes of its customers. Taco Bell's cuisine is Mexican-inspired American food, or Tex-Mex cuisine. It is headquartered in Irvine, California.

General operations

Taco Bell encourages its diners to "think outside the bun", a reference to its bypassing the efforts and popularity wars of such hamburger-selling fast food chains as McDonald's and Burger King - through the tortilla instead of the bun. Previously, Taco Bell had a menu item called the "Bell Beefer" (bun, beef, lettuce, cheese and tomato) in the mid to late 1980's designed to compete with burger chains. The product did not prove popular and was discontinued.

Smaller Taco Bell Express outlets, offering a reduced version of the menu, appear in malls, airport terminals, department stores, hotels, cafeterias, gas stations, and other locations.

According to the Taco Bell website, there are currently over 6,500 Taco Bell franchises operating in the 48 mainland United States. Over 280 franchises operate in the U.S. state of Hawaii, the U.S. insular areas of Guam and Puerto Rico, and other countries, including Canada, Aruba, the Dominican Republic, Chile, Costa Rica, Guatemala, Ecuador, and many countries in Asia and Europe.

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