Studebaker's "Lazy S" logo designed by Raymond Loewy was used from the 1950s until 1966Logo used by Studebaker for its cars produced before the mid 1930sThe Five Studebaker brothersCover of Turning Wheels magazine showing stock-appearing Studebaker Starliner at Bonneville. The streamlined shapes of Studebakers made them very popular for top speed record seekers.
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Studebaker

Studebaker Corporation, or simply Studebaker, was a United States wagon and automobile manufacturer based in South Bend, Indiana. more...

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Originally the company was a producer of wagons and was first incorporated in 1868 under the name of the Studebaker Brothers Manufacturing Company. While Studebaker entered the automotive business in 1897 to produce electric vehicles, it partnered with other builders of gasoline powered vehicles until 1911. In 1913, Studebaker introduced the first gasoline powered automobiles under its own “Studebaker” brand name. Acquired in 1954 by Packard Motors Company of Detroit, Michigan, Studebaker became a division of the Studebaker Packard Corporation from 1954 to 1962. In 1962 it when it reverted to its previous name, the Studebaker Corporation. While the company left the automobile business in 1966, Studebaker survived as an independent closed investment firm until 1967.

Early history

Henry Studebaker was a farmer, blacksmith, and wagon-maker who lived near Gettysburg, Pennsylvania in the early 19th century. By 1840 he had moved to Ohio and taught his five sons to make wagons. They all went into that business as they grew westward with the country.

Clement and Henry, Jr. became blacksmiths and foundrymen in South Bend, Indiana. They first made metal parts for freight wagons and later expanded into the manufacture of wagons. John made wheelbarrows in California and Peter made wagons in Saint Joseph, Missouri. The first major expansion in their business came from their being in place to meet the needs of the California Gold Rush in 1849.

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1941 Studebaker President & Commander Brochure1941 Studebaker President & Commander Brochure $35.99 1961 Studebaker Lark Ny Empire State Plate Happy Ad1961 Studebaker Lark Ny Empire State Plate Happy Ad
1940 Studebaker Thompson Products Technical Review1940 Studebaker Thompson Products Technical Review $19.99 1936 Studebaker Dictator Ama Specs Planar Consolidated1936 Studebaker Dictator Ama Specs Planar Consolidated $19.99
The car Smart America is going for Studebaker ad 1936The car Smart America is going for Studebaker ad 1936 1937 Studebaker Gas Economy Facts Brochure1937 Studebaker Gas Economy Facts Brochure $19.99
1916 Studebaker Factory Letter Dealer Banking 1916 Studebaker Factory Letter Dealer Banking $14.99 1939 Studebaker Champion Brochure1939 Studebaker Champion Brochure $27.99
1939 Studebaker Commander & President Brochure1939 Studebaker Commander & President Brochure $19.99 1928 Studebaker Factory Letter Service Sam's Handbook1928 Studebaker Factory Letter Service Sam's Handbook $14.99
1937 Studebaker Door Lock Brochure1937 Studebaker Door Lock Brochure $11.99 1930 Studebaker Erskine Brochure Reprint1930 Studebaker Erskine Brochure Reprint $11.99
1932 Studebaker Rockne 665 Brochure Knute Rockne French1932 Studebaker Rockne 665 Brochure Knute Rockne French $35.99 1929 Studebaker President Roadster 1922 Vauxhall Photo1929 Studebaker President Roadster 1922 Vauxhall Photo $7.99
Borg-Warner hand in hand with Studebaker ad 1948Borg-Warner hand in hand with Studebaker ad 1948 1931 Studebaker Freewheeling Six Brochure1931 Studebaker Freewheeling Six Brochure $35.99
1933 Studebaker Factory Letter & Envelope Lot1933 Studebaker Factory Letter & Envelope Lot $35.99 1931 Studebaker Dictator Eight Brochure Free Wheeling1931 Studebaker Dictator Eight Brochure Free Wheeling $35.99
Studebaker 1940 Champion Dealer Album Page Paint ChipsStudebaker 1940 Champion Dealer Album Page Paint Chips $12.99 1960 Studebaker Packard Lark Car Ad Brochure - Convertible, Wagon, Sedan1960 Studebaker Packard Lark Car Ad Brochure - Convertible, Wagon, Sedan $4.99
1964 Studebaker Avanti Hawk Cruiser Brochure Export1964 Studebaker Avanti Hawk Cruiser Brochure Export $19.99 1931 Studebaker Dupont Color Scheme Bulletin #1 & #21931 Studebaker Dupont Color Scheme Bulletin #1 & #2 $19.99
1929 Studebaker President Eight Brougham & Convertible1929 Studebaker President Eight Brougham & Convertible $19.99 The World's Smartest Cars 1939 Studebaker adThe World's Smartest Cars 1939 Studebaker ad
New Studebaker Johnson Motors Mt Pleasant Mi matchcoverNew Studebaker Johnson Motors Mt Pleasant Mi matchcover Studebaker Commander different European look ad 1953Studebaker Commander different European look ad 1953
1960 Studebaker Champ Truck Smartest Pickup Magazine Advertisement1960 Studebaker Champ Truck Smartest Pickup Magazine Advertisement $5.00 Studebaker 1957 All Models Sales BrochureStudebaker 1957 All Models Sales Brochure $12.99
1933 Studebaker Rockne Six Ad Proof1933 Studebaker Rockne Six Ad Proof $14.99 1936 Studebaker Ama Body Details & Equipment Sheet Lot1936 Studebaker Ama Body Details & Equipment Sheet Lot $14.99
Starring the spotlight cars of 1937 Studebaker adStarring the spotlight cars of 1937 Studebaker ad 1931 Studebaker Dictator Eight Brochure1931 Studebaker Dictator Eight Brochure $35.99
Vintage 1949 Studebaker Stake Trucks AdVintage 1949 Studebaker Stake Trucks Ad $4.99 Studebaker 1931 Dictator Eight Sales BrochureStudebaker 1931 Dictator Eight Sales Brochure $32.99
1929 Studebaker President Roadster Photo1929 Studebaker President Roadster Photo $7.99 1937 Studebaker Dictator & President Brochure British1937 Studebaker Dictator & President Brochure British $19.99
1936 Studebaker Dictator & President Brochure1936 Studebaker Dictator & President Brochure $35.99 1955 Packard Pat. Studebaker Speedster Magazine Page1955 Packard Pat. Studebaker Speedster Magazine Page $7.99
1936 Studebaker Brochure Craftsmen 1936 Studebaker Brochure Craftsmen $35.99 Studebaker 1959 Lark Sales Brochure w/ French TextStudebaker 1959 Lark Sales Brochure w/ French Text $12.99
March 1939 Studebaker Tri Tower Advertising ServiceMarch 1939 Studebaker Tri Tower Advertising Service $35.99 Showroom Brochure For The Studebaker c 1914Showroom Brochure For The Studebaker c 1914
1934 Studebaker Features Press Release1934 Studebaker Features Press Release $7.99 1940 1941 Studebaker Confidential Sales Bulletin Lot1940 1941 Studebaker Confidential Sales Bulletin Lot $19.99
1929 Studebaker Dictator Brochure1929 Studebaker Dictator Brochure $35.99 1962 Lark Auto Dealer Sales Brochure Foldout Poster Studebaker Packard Car S Kr1962 Lark Auto Dealer Sales Brochure Foldout Poster Studebaker Packard Car S Kr $4.97
1932 Studebaker Rockne 665 Brochure Knute Rockne1932 Studebaker Rockne 665 Brochure Knute Rockne $35.99
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